Portfolio

Website Portfolio

New Builds and Theme Upgrades

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SHOPIFY WEBSITES
WORDPRESS WEBSITES

Custom Shopify website for NZ Farming Company

Trusten

Empowering Farmers with Time-Saving Solutions, Made in New Zealand, designed by farmers, for farmers.

Custom WordPress website for NZ Craft Beer Swifty

Swifty Beer

Swifty beer – a collaboration between Garage Project
and Carlos & Nadia from Royalburn.
(Website Design completed by external agency). SM Digital completed the website build in WordPress.

Custom Shopify website for NZ Seed subscription business

Stems with Benefits

Strange Plants, straight to your letterbox – delivering seasonal seed collections for curious growers and anyone who prefer their plants to have a surprise up their sleeve.

Custom Shopify website for NZ Weighted Blanket company Sleep Heavy

Sleep Heavy NZ

New Zealand’s Favourite Weighted Blankets. Improve Sleep, Reduce Stress, Live Better. NZ owned and operated business based out of Christchurch.

Custom Shopify website for Dunedin Design store Klein and Blue

Klein & Blue

Nestled in the heart of Otepoti, you’ll find your favourite new store. Whether you’re falling hard for a beautiful linen duvet or building your dream home from the ground up, we can help bring it all together.

Custom Shopify website for NZ Merino Clothing company

Armadillo

Next to skin merino clothing trusted by professionals – Armadillo Merino® produce the highest quality 100% merino wool garments that are tried and tested by professional operators and our champions.

Custom Shopify website for NZ Grocery store

Feinerman's

Roxburgh may be a small town but Feinerman’s General Store delivers a specialty grocery store experience that rivals even the big cities. Offering a wide variety of healthy snacks, local produce, and everyday shelf staples.

Braemore Consulting

An all new business in Queenstown, NZ providing innovative and reliable IT Support & Solutions throughout the region.

FecPak

Quick, easy FEC & Fluke testing for farmers, retailers and vets. A new Shopify theme for an existing website.

Custom Shopify website for Boutique Clothing Company

Atala Boutique

Curated products from both overseas and New Zealand. Atala Boutique required an online store to sit alongside their Physical store based in Napier.

ALL OF US

All OF US, more than a clothing brand – it’s a movement for self expression. Natalie required a simple website using the DAWN 2.0 Free Shopify template.

New Lands

New Lands Studio encompasses a new world, freedom to bring more play, functionality + intention into our space through fashion and art. New Lands is based in Arrowtown, New Zealand.

Mt Rosa

Mt Rosa new website design and build from legacy platform to Shopify, including WordPress Wine Club integration.

Custom Shopify website for NZ Match Matcha Company

Matcha Matcha

100% PURE ORGANIC MATCHA. After completing a brand overhaul and refresh Matcha Matcha required a simply theme rebuild to reflect their new style, packaging and messaging.

Parihoa

Custom Shopify website for NZ Supplement Company

Imagine Supplements

Imagine, a powerful combination of supplements taken by the world’s leading age research scientists. Imagine Supplements required a 1 product website, focussed entirely on the product.

QAST

The Queenstown Alpine Ski Team (QAST) is a community-based Non-Profit Incorporated Society affiliated to Snow Sports New Zealand and dedicated to providing the opportunity for children and adolescents to learn and excel in Alpine Ski Racing.Collapsible content

YNIQ

Custom WordPress website for NZ Bike hire company in Queenstown

Better By Bike

QT Magazine

A contemporary and influential publication, QT magazine profiles the passionate people and dynamic, profitable businesses that create the local buzz.

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Need Help with Shopify or WordPress? I’m a Freelance Website Expert Based in Queenstown, NZ

Looking for a professional website without the overhead of an agency? I’m a freelance Shopify expert and WordPress developer based in Queenstown, New Zealand, working with business owners across the country to design, build, and support websites that are fast, functional, and conversion-focused.

Whether you’re launching a new product, building an eCommerce store, or need help improving your existing site, I offer affordable, flexible solutions tailored to your goals and budget.

Shopify Website Builds — From Quick Launches to Fully Custom Sites

As a Shopify specialist, I’ve helped dozens of New Zealand businesses create beautiful, effective online stores. From fast-turnaround $999 starter sites to custom Shopify builds with advanced features, I can guide you through every step of the process — without locking you into an agency contract or pushing unnecessary extras.

Need help with:

Setting up a new Shopify store
Migrating from another platform
Installing and configuring apps
Customising your theme
Ongoing Shopify support or troubleshooting

I offer one-off support or ongoing help at a competitive hourly rate — perfect for small business owners who need a reliable, responsive Shopify expert they can call on when needed.

WordPress Websites That Are Easy to Manage and Optimised for Search

In addition to Shopify, I also build and support WordPress websites for service-based businesses, trades, creatives, and local operators throughout Aotearoa. Whether you’re looking for a professional brochure site, a blog, or a lightweight eCommerce setup using WooCommerce, I’ll make sure your site looks great, works well on mobile, and is easy for you to update.

Why Work with a Freelancer — Not an Agency?

Agencies can be great for large businesses, but if you’re a small-to-medium business owner, you may not need the full agency experience — or the price tag that comes with it. By working directly with me, you get:

Personalised service and direct communication
Transparent pricing with no locked-in contracts
Fast response times and flexible support
A local partner who understands the New Zealand market

Plus, with 17+ years of experience and a track record of successful Shopify and WordPress projects, you’ll get the same expertise, just with a more cost-effective, down-to-earth approach.

Based in Queenstown — Helping Businesses Nationwide

Although I’m based in Queenstown, I work with clients all over New Zealand — from Christchurch and Dunedin to Auckland and Wellington. Zoom, email, and phone make it easy to collaborate, no matter where you’re located.

I also regularly support clients in tourism, retail, health & wellness, wine, food, and the creative industries — tailoring each website to their specific audience and business goals.

Let’s Chat About Your Project

If you’re ready to launch a new website or need help improving your current one, let’s talk. Whether you need a quick Shopify setup, custom development, WordPress support, or just someone to call when something breaks, I’m here to help.

Get in touch today to request a quote, book a call, or ask a question. I’d love to hear about your business and see how I can help you grow online.